The MyLa’Cor team had created a recipe for a delicious new martini drink and was ready to make a major splash in the liquor and spirits industries. Their website was up and running, but they were missing a video that was just as smooth and stylish as their product. They needed a video that embodied the soul and personality of MylaCor Martinis.
We asked the MyLa’Cor team to describe their brand to us as if it were a real person. This helped us draw up the perfect concept for their promotional video: A 1920’s/Great Gatsby inspired commercial featuring a diverse group of people celebrating and toasting to the good life. We also produced the song and wrote the lyrics used in this piece.
This video was a hit on social media! The amount of organic social media shares of this video helped boost the overall MyLa’Cor brand visibility, increased website traffic & sales, and helped establish a stronger social media following. This video has been leveraged by the MyLa’Cor team in presentations to funders, partners and collaborators to open new opportunities within the liquor and spirits industries.
More Cool Facts
- One of the featured singers, Jordis Unga, was a contestant on the wildly popular NBC show, The Voice.
- Our director for this project, Ben Griffin, has many years of experience producing and directing music videos that have aired on both MTV and BET. This helps explain the music video vibes these videos possess.
- Our editors cut three versions of this video: a 3-minute cinematic version for their website, a 30- second commercial for YouTube, and a 15-second version specifically for Instagram.