Stanford University offers a course by the name of “Designing Your Stanford” through the School of Design. It is a class that uses the elements of Design Thinking to help undergraduate students get the most out of their college experience. Although the class had great reviews from students, the enrollment numbers were low because it was fairly new and not too many students were aware that the class was being offered yet. The team that led the Designing Your Stanford Course needed our help to get the word out fast.
Our team went right to work in finding the core stories of this course and it’s students. We found out that one of the students that took the course was so inspired by what he learned in class that he decided to start his own Stanford Surf Club. We interviewed him on camera to learn how Designing Your Stanford impacted his college experience, and then we equipped his fellow surf club members with GoPro’s to capture a lifestyle perspective of his club.
Success. With the footage we captured, we were able to weave a compelling story about the Designing Your Life course and how one student directly applied its teachings to his own personal college experience. After embedding this video in a newsletter blast to students and sharing it on social media, the course saw an immediate boost in visibility and enrollment.
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In order to capture the true essence of the surf club, we had one of our cinematographers spend an entire day with the Stanford Surf Club. They met early on a Saturday morning and drove to the beaches of Santa Cruz together in an old school minivan.
After a long morning of surfing, the surfers needed to grab some lunch to reenergize for the second half of the day. Per tradition, they looked up local taquerias and picked the one with the worst reviews. The adventures never end with this crew.
Several months later, this video was also used during a presentation to renew funding for the course and department. We are happy to share that Designing Your Stanford is still a course available to all freshman and sophomore students today.